From Roots to Horizon

Every brand has a journey. Ours began with a simple name: Arabi. It was honest and direct. But as we designed, created, and looked at what we really wanted to represent, we realized that "Arabi" was just a category. We wanted to capture a feeling.

That is why we became Levant.

The Levant is not just a place on a map; it is the soul of the Middle East. It is the scent of jasmine in Damascus, the sunsets in Beirut, the history of Jerusalem, and the streets of Cairo. It is a blend of cultures, religions, and stories that is thousands of years old.

Changing our name wasn't about leaving our identity behind—it was about refining it. "Levant" allows us to be more than just a label. It connects the heritage of our ancestors with the modern, borderless mindset of the diaspora.

Arabi was the seed. Levant is the tree.

U.A.R. / 1958

Minimalist design. Maximum legacy.

This tee brings back the official script of the United Arab Republic—the historic union between Egypt and Syria. It represents a time when the streets of Cairo and the souks of Damascus beat with the same heart.

No loud graphics, just the weight of history in classic calligraphy. Styled for the modern diaspora who carries the legacy of the past into the future.

United we stood. United we wear.

Not Your Past. Not Your Ghost.

Why this design hits different: It’s a clash of languages and attitudes.

• The Question: Bithrab minni leh (Why are you running away from me?) – The drama, the emotional baggage, the "Meshal" energy.
• The Answer: I'M NOT HER – The reality check.

This crop top isn't just streetwear; it’s a statement. It’s for the moment you realize you are done being compared. The minimalist aesthetic lets the text do the screaming. White cotton, black ink, zero apologies.

Levant: Heritage reimagined for the streets.